This isn’t a simple easy-to-play Mario game rather, it’s a game that utilizes a crafting system (called “fusing” by Nintendo) that can be equal parts fun and frustrating. It’s also bold for the commercial to show how hard games can be sometimes. Tears of the Kingdom isn’t just for video game fans it’s also for people who haven’t played any of the previous games and can jump into it without the need for a backstory or expertise in the franchise’s lore. It also highlights that the appeal of this game is universal. It emphasizes the allure of escapism inherent in all video games and, most particularly, in this one. A white-collar worker living in suburbia is about as far as you can get from Zelda, but it works, because it sets up an interesting contrast between the man’s relatively ordinary life and Link’s fantastical adventures in Hyrule.
The beauty of this ad is that it utilizes a narrative framework that has nothing to do with video games. As a callback to the earlier shot, he sees a similar blue sky with white clouds, and he sighs again, but this time, with contentment. Link is next shown to be gliding through a sky filled with white clouds, which prompts the man to look out of the bus window. The commercial then cuts to him playing the game on the bus the next morning because, in case you forgot, the Switch is portable and you can just pick up the game you were playing on your TV at home the night before and isn’t that cool? As Zelda, he battles some monsters, yelling out an excited “Yes!” when he finally vanquishes them.
Finally, he figures it out: a three-log boat with a sail at the front gets him where he needs to go. He builds a simplistic one-log boat with a sail in the middle and gets the same result. Swimming won’t work, as Link eventually will drown. He then battles a woodland creature before stumbling upon a common problem gamers encounter: how do I get from point A to point B? In his case, he needs to get Link to a faraway island.
It’s here when the music changes, going from solemn to playful, as the man assumes Link’s avatar and literally dives into the game, plunging into Hyrule’s golden landscapes. He looks down and sees a copy of Tears of the Kingdom and decides to give it a try.
He arrives home in time to get kiss his wife goodnight before sitting on the living room couch. He looks briefly out the window at the evening sky, sees nothing that excites him, and sighs. The commercial, titled Rediscover your sense of adventure with The Legend of Zelda: Tears of the Kingdom, begins with a middle-aged man getting on a crowded bus, presumably after a hard day’s work. Rediscover your sense of adventure with The Legend of Zelda: Tears of the Kingdom
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